and political objectives, argument in favour and against public enterprise - Departmental undertakings, Public corporation, Government company, Joint enterprise - Government holding companies.
UNIT III - The evolution of management science - definition - basic principles - process of Management - functions, planning, organising, staffing, direction, communication, controlling, motivation - Management by objectives. Office equipments.
UNIT IV - Secretarial practice - company secretary, qualification, procedure for appointment, powers, duties, rights and liabilities, removal, company meetings, notice, agenda, minutes.
UNIT V - Banking, commerical banks - functions, kinds of banks - banks and economic development - rural banks - co_operative banks, lead banks scheme - banker and customer - collecting and paying banker - rights, liabilties and protection, cheques, bills - National and Internatioanl, letters of credit, crossing, marking and Endorsements- Mutual funds - Meaning organisation, management, objectives.
UNIT VI - Marketing: Meaning - functions - Marketing mix - Market segmentation chennels of Distribution - Demand analysis - Basic concepts and of analysis for demand forecasting - sale promotion - pricing objectives - methods of pricing - product line pricing - market reports and their interpretation - Regulated markets - consumerism.
UNIT VII - Business law - Basic principles - law of contracts - specific contractor - law of agency, sale of goods Act, sales tax law, central excise law, law of Insurance.
UNIT VIII - Financial Accounting - principles - trading and non trading, account form in complete records, hire purchase and instalment system, consignment - Joint venture - partnership - administration - retirement. Company accounts - issue, redemption of shares and debentures - forfeiture and re-issue - final account(simple problems).
UNIT IX - Management and Cost accounting - elements of Cost - Cost sheet - Reconcilition of cost and financial account - Marginal Costing - standard Costing - Variance analysis.
UNIT X - Auditing - objectives, valuations and verification, appointment, powers duties, qualification - audit report, audit programmes, cost audit.
UNIT XI - Business statistics - characteristics - primary and secondary data - collection of data - diagrams and graphs - Mean, Mode, Median, Standard deviation, correlation and regression - time series.
UNIT XII - Basic structures of computers - computers for management - Introduction to Lotus 1, 2, 3 - Word star, Cobol.
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